Monday, 27 January 2014

“The Business Case for Sustainability” Part 1: Introduction

Written by Rebecca Pearce
EMEA Head of Sustainability

At CBRE we are exposed to the full spectrum of property industry participants and stakeholders. Increasingly we are finding a consensus that sustainability and the impacts of climate change need to be considered as property related decisions are made. This is not just for the good of the planet, but for very real business reasons.

Occupiers, owners, investors and developers will all have different motivators as they move through the property life cycle but there are significant overlaps in the benefits that can be achieved by making green choices around property. Some of these will be tangible financial benefits – lower operational costs and faster let up periods for instance. Others are currently less measurable, such as the productivity benefits of increasing fresh air and daylight for employees.

Evidence of these benefits is becoming more widely available. The World Green Building Council’s “The Business Case for Green Buildings” provides a comprehensive discussion including cost, value, productivity and risk mitigation benefits of more sustainable properties. Using our unique insight into clients’ decision making, this series of 3 posts discusses the motivations of European occupiers, owners and developers when incorporating sustainability in their property strategies.  

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